The Danes do know how to make boring months very exciting!
Every year Carlsberg's Tuborg special Christmas brew comes out on the first Friday of November and for 10 weeks. The celebrations, called J-dag or Julebryg (Christmas brew), start at 2059 to be precise, with some 300 employees delivering their successful beer for free to about 400 bars and cafes singing a traditional Tuborg Christmas Brew song.
I can't wait for the rest of the winter!!